Friday 17 April 2020

Declan McKenna - The Key to Life on Earth (Official Video)

This week saw Declan McKenna share the second track from his upcoming new album, Zeros which is due to drop on August 21st 2020. The featured track The Key to Life on Earth comes accompanied with its own head spinning video that showcases Netlix’s The End Of The F***ing World star Alex Lawther as Declan's doppelgänger. "The Key To Life On Earth reflects on mundanity and hostility. I suppose it’s set in suburbia much like my hometown" Declan explains. "The video sees two people, who are very similar, in conflict with each other, and I think that’s the simplest analogy for the song’s purpose. Alex Lawther is someone I’ve wanted to work with for a long time, I enjoyed watching his roles in Carnage, Black Mirror and The End Of The F***ing world, and I was trying to get in contact after seeing how much people compared us online. After finding I had a mutual friend with one of his family, I was eventually able to get his number and we got talking. We met up for tea a few times and found out we really did have a lot of mutual passions and ideas, and we shared and compared our experiences of working in our respective creative worlds. We hung out at the Extinction Rebellion and I ended up playing him some of my album. We were both keen to work together but syncing up timewise was pretty challenging. We eventually pulled together with the video’s director Will Hooper who has helped to put together most of my video projects for this record so far, and with more ridiculous ideas than you could shake a vegan cream tea at; we finally managed to lock in a date to make this video - and just in time as it turns out." Take a watch below for yourselves.


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