Friday 2 April 2021

HYYTS - Blue & White (Official Video)

Glasgow's pop troubadours HYYTS have today returned with their excelling new single Blue & White. Following on from their previous single's Bad Tattoo, SOS and Lonely People, the pair deliver another pop perfected stunner filled with infectious choruses, uplifting melodies and a pulsating synth electronic backdrop. Coinciding with the single the duo have also shared news of their upcoming EP entitled Helluvatime, set for release on June 4. On Blue & White, singer Adam says "We decided to shoot the video with our fave directors Pip + Lib through more of a feminine gaze. Challenging gender norms has always been a big thing for us. We’re two cis men from Glasgow where so-called 'masculinity' is important and heteronormativity rules supreme. We’ve played so many gigs where our genre of music, our flamboyance and femininity, even the fact that we’re not playing guitars, is questioned and mocked as too feminine. In my old job I worked in prisons across Scotland as a music therapist and saw the levels of toxic masculinity perpetuating the stigma around mental health and it's a really massive issue in Scotland. So we wanted to make a really cool video and quash some gender norms along the way. Plus they made my hair look like clouds which was the coolest thing ever." Take a listen for yourselves below.


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