Photo credit: Milo Mathews

As Pynch approach the release of their new album Beautiful Noise out 3rd October via Chillburn Recordings / State51 Conspiracy, the band have shared the record's latest single, How You Love Someone. Giving us another taste of what's to come, the track sees catchy vocal hooks and fun guitar melodies layer up for maximum impact. On the new single, guitarist/vocalist Spencer Enock says "We wanted to continue the album campaign with How You Love Someone because it contrasts the last single  ('Post -Punk / New Wave') and showcases the more cinematic, introspective side of our sound - a restless dissection of modern love built on lo-fi guitars and new wave synths. It’s an important part of the album's narrative arc and one of the most personal songs we’ve written, about trying to make sense of a relationship that meant everything but couldn’t work. Self-produced and mixed in our home studio, the track climaxes with a shoegazey guitar solo before dissolving into a dreamy, heart-tugging outro, one of my favourite moments on the record." Speaking of the video he said, "We made the video with our longtime friend and collaborator Macgregor Marshfield, shooting most of it on a Hi8 camera from the ’90s. We’ve always loved experimenting with different formats, and the grainy textures gave the visuals a dreamlike, nostalgic quality that felt like the perfect mirror to the song’s lo-fi melancholy." Take a watch/listen for yourselves below. 

Tour Dates
October 11th - Gullivers, Manchester
October 12th - Dead Wax, Birmingham
October 17th - Colours, London
October 18th - The Library, Oxford
October 19th Green Door Store, Brighton
October 21st - Hug and Pint, Glasgow
October 22nd - The Cluny, Newcastle
October 23rd - Voodoo Daddy's, Norwich
October 24th - Moor Brewery, Bristol
October 25th - Paradise Gardens, Cardiff

i: https://www.instagram.com/pynchband/