Monday 8 September 2014

Video: The 1975 | Heart Out

With an album as strong as The 1975's self-titled debut, it's no wonder nearly every track has made the cut for a single. Very rarely such a record exists of this calibre yet what the band have achieved in such a short space of time is undeniably impressive, I think it's safe to say no one is doing it better. Stepping away from the cinematic stylistics of their previous clip where Robbers saw Matty take on the lead role demonstrating a raw and self-destructive insight in to the extreme and often consequential actions people undertake, Heart Out showcases the lighter side to the band once more. Self-written and directed by himself and Adam Powell the video sees a rather mediocre school talent show get blown away as a couple of kids up the stakes and steal the limelight. Have a watch above.
"With the video for Heart Out I wanted to return to the classic performance scene. I love a good performance video and wanted to try my hand at creating something that represented my grandeur and slightly deluded sense of self, whilst also adhering to the simplistic rules of a performance. The video is about narcissism, belief and delusion in equal measure. It represents how antiquated and romanticised visions of past and future shed a blazing light on the present and in turn provoke a self-analysis that soon shifts from the material to the ideological. It was in this state of excitement and obsession where the ‘Heart Out’ video was born. Obviously i can delve into the artistic vision of the video - what it means to me, the subtext and my own emotional investment within it - but in doing so I fear defacing what the video truly is about, at face value. It’s a bunch of kids who think they’re rockstars. And…they are x"- Matthew Healy
Heart Out is taken from the band's debut self-titled album available now through Dirty Hit/Polydor. The 1975 will play the following UK dates this autumn:

21 – O2 Apollo – Manchester SOLD OUT
22 – O2 Apollo – Manchester SOLD OUT
24 – Barrowland – Glasgow SOLD OUT
25 – Barrowland – Glasgow SOLD OUT
26 – O2 Apollo – Manchester SOLD OUT
27 – O2 Apollo – Manchester SOLD OUT
29 – Civic Hall – Wolverhampton SOLD OUT
30 – Alexandra Palace – London SOLD OUT
1 – Alexandra Palace – London SOLD OUT


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