It's nothing short of a feat to clock up almost a quarter of a million plays and 6000+ comments on your video in less than 12 hours. Norway's girl in red takes it in her stride with her driving new single Rue. Set to be taken from her yet-to-be-named debut album, the track comes accompanied with an official video directed by Niels Windfeldt. Explaining why “rue” came to be, Ulven explains "I wrote this song for my loved ones who are affected by my mental health. i will always try my best to get better for them, and i am forever grateful for their presence in my life." Take a listen for yourselves below.