Monday 17 January 2022

The Howl & The Hum – Thumbs Up (Official Music Video)

Filmed just a stones throw away from where I do a lot of my cycling in the heart of the Rhondda Valley of South Wales, The Howl & The Hum return with their gritty official video to recent single Thumbs up. Rich in history the the ex-coal mining commuter settlement has many stories to tell, as the film follows the story of a young man and his struggles with, and love affairs with, small town life. Intended as a follow on to the wonderful “Boy Racer” (which Matthew Thorne also directed), the video explores themes of brotherhood, fatherhood and masculine connection. Speaking about the video's conception, Sam Griffiths of The Howl & The Hum says: “I approached Matthew with the song saying we could approach the video with a lens on mental health, masculinity and silence, and he almost immediately answered with this idea encompassing the Rhondda valleys, where serendipitously both of our families are from, so there’s a bunch of odd connections there (family members living on the same street etc).” Director Matthew Thorne adds: “It’s a story of everything that we all know in different shades in the pattern of growth as a young man. A story of late night takeaways (and the fights they cause), of watching Dad who never spoke about his feelings cry as he sings in the Men’s club, of watching your friend wipe the blood from his knuckles after he beat his hands against the brick wall of the Pub after his missus left because that's how he watched his Dad do it, of Uncles who protect you, and Aunties who throw you out the door. Images of Grandma's knitting set against porno, early loves, blow ups with close friends & facing fear.” Take a watch for yourselves below.

20 Jan - PRESTON, Ferret
21 Jan - LEICESTER, Soundhouse
22 Jan - NORWICH, Arts Centre
25 Jan - TUNBRIDGE WELL, Forum
26 Jan - EXETER, Cavern

12 Apr - EDINBURGH, Sneaky Pete’s
13 Apr - DUNDEE, Beat Generator


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