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Thursday 2 March 2023

KIDS - Worthy (Official Video)

London-based indie outfit KIDS have returned once again to offer up the combustive new video for their latest single "Worthy"

KIDS - Worthy (Official Video)

London-based indie outfit KIDS have returned once again to offer up the combustive new video for their latest single "Worthy". Speaking about the new video, Beau said, "Worthy is about the negative traits of masculinity, pushing through your issues without dealing with the problem itself. I wrote worthy at a point where I was falling in and out of short-term relationships. Even though I cared about the people I was with I wasn't being true with them and in the process hurting them and myself.  "Although the song speaks about relationships, I didn't want the video to show this as the song is really about how you tackle issues. If you're still fighting yourself, the relationship itself doesn't matter, you're not ready. It's a song about fighting your demons, so we thought a boxing fight would work. We shoot the training + fight in the same spot so you know it's an internal battle. The fight is the embodiment of pushing through your issues leaving yourself hurt and alone at the end + the Roses hint at the relationship side of the issue. You’ve beaten your rival, won your fight, got your rose but still left battered, alone and with the same issues. I'd never boxed before shooting Worthy. I met a personal trainer at one of our shows who coached me for this video. I think in a way that's an aspect of the issue, being presented with an issue I run head first at it. It’s a fighter's mindset, it's not always a bad thing. We made the video for next to no money mainly with my friends from school, I'm forever grateful to Pedro's gym and everyone involved." Take a watch/listen for yourselves below.

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